Managing Product Variety through Postponement: Concept and Applications

نویسندگان

  • S. Venkatesh
  • Jayashankar M. Swaminathan
چکیده

Product variety has been on the increase for the last several years. Firms are striving to identify effective operational strategies to deal with it. Postponement can be a powerful strategy for managing product variety. In this paper, we introduce concepts related to postponement, discuss successful industrial applications and identify key enablers and factors influencing the successful implementation of postponement. 1 Invited book chapter in The Practice of Supply Chain Management, edited by Corey Billington, Terry Harrison, Hau Lee and John Neale, Kluwer Publishing, 2002.

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تاریخ انتشار 2005